The name “Yomango” and the lifestyle it celebrates refers to mangar, a Spanish slang term meaning “to shoplift,” particularly from multinational corporations. The concept of ethical shoplifting has suddenly acquired public visibility. The Yomango brand is itself a reappropriation, or détournement, of the widely popular brand Mango. By adding a pronominal prefix (yo, means “I” in Spanish) to the clothing company’s name, the modified brand takes on a different meaning entirely: I swipe. Yomango disrupts the primary goal of the original brand, turning it into a new direct-action practice based on the widespread habit of shoplifting. At first glance, this may seem like a simple surrender to the greedy logic of capitalism, but nothing could be further from the truth.
directory - Flash Mob
BaixoCentro is a collaborative, horizontal, independent, and auto-managed street festival conducted by an open network of producers interested in reframing this region of São Paulo downtown area around the Minhocão viaduct or “Big Worm.” With the slogan “The streets are made for dancing,” BaixoCentro seeks to encourage the appropriation of public space by people and make them interact on a daily basis in a more humane way. It is a movement of civil occupation that wants to crack, hack, and play in the streets. There is no institution behind it: neither companies, NGOs, or the government. Funding is also collective and associative via crowdfunding online platforms, such as Kickstarter, and other independent fundraising options (such as auctions, raffles, and donations).
Anna Halprin is considered one of the most important pioneers in the area of conceptual and interdisciplinary work in contemporary dance. Her Jewish heritage, and thus belonging to a minority, has made her especially sensitive to socially and politically precarious situations, both on a personal and a global level. She conceives dance as a collective process of creation as well as a ritual and communal force, which can serve as a means for personal, social, and political transformation.